Thursday, 14 May 2009

New Feature: Lost In ....

..not Space, but various locations around the globe. Here's the low down on the feature as recently pitched to a travel website. I'll run it myself on Sandwagon, so that the idea lives on.
Travel content, be it in print or online, has always showed us how not to get lost. Heaven forbid that we wandered off with just our sense of discovery guiding the way.

The big questions are:
• Are trips doomed to disaster without the aid of a travel writer’s ‘Top Ten Must-See List of Unmissable Sights To See Before You Die’?
• Do travellers disappear into black-holes if they leave their hotels unaccompanied by a guidebook’s ‘indispensable’ colour-coded, waterproof, rip-proof, detachable fold-out map?
• Without a Google maps mash-up on their Smartphone would they all stand frozen to the spot – flibberdygibbets in a foreign land?

I think not. Be gone, generic travel content overkill.

Here’s my idea
My ‘Lost in ...’ series of content will back up my call to forego the safety net that is generic travel content, if only for one day, one morning or one hour of a trip. My first hand experiences and photos will inspire travellers to indulge in the sensation of getting intrepidly and truly unforgettably lost. It will have a light tone, reflecting the cult sci-fi series Lost in Space.

Travellers will still see the obvious sights and they’ll still immerse themselves in local culture. But they’ll also give themselves the chance to stumble upon experiences that are individual to their trip. These are the experiences that travel content cannot choreograph, such as... being invited into an artist’s studio on an anonymous backstreet ...or ordering the best fillet steak that you’ve ever tasted, in the restaurant that you took a chance on just because a fat furry tabby cat guarded the door.

Related post Travel without safety nets