Lonely Planet Guidebooks on Nokia Mobiles - Bookseller article

They tried to sell city guidebook content that was downloadable to Sony PSP... which never seemed like the most sensible idea for the backpackers they were aimed at – the self-same savvy backpackers that wouldn’t feel overly comfortable pouring over their pricey gaming gear in some of the world’s less salubrious transport hubs. Even the side streets off Milano central station feel like too dicey a place for whipping out your PSP for some necessary map scouring ... and now comes news of a mobile tie in with Nokia. This is something I'm feel far more comfortable trying and relying on in those sticking logistically- challenging travelling moments.

Stephen Palmer, c.e.o of Lonely Planet Publications, commented to Bookseller.com: "This deal makes Lonely Planet content available regardless of time or place. It will help answer all those questions which travellers frequently have, such as 'What should I explore today?', or 'Where should I go for dinner tonight?'"

Victoria Arnstein reported the full story at Bookseller.com. Read it here.
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