Trip Advisor to Donate $1 million to 5 Worldwide Organisations - Vote Now

This morning I opened an email from Trip Advisor's Founder and CEO, Steve Kaufer. Expecting a marketing mail shot or newsletter on top spas or the highest-rated beach hotels, I was pleasantly surprised to read the following note from Steve,

'For years it's been our mission to help travelers around the world plan and take great trips. Now we want to help the places and people that we encounter when we travel. On November 12th, we'll be donating $1 million to 5 great organizations that help these places and people.
Just as we believe in the power of the collective wisdom of our travelers, we believe in the power of your opinion.
Please vote – tell us where the $1 million donation should go.'

Steve wants us to 'think of the $1 million as a pie.' The heftiness of each pie portion heading to each organization depends on how many votes it receives. More votes = more money.

He'll be harnessing the power of the collect voice that's made Trip Advisor what it is: THE place that you always check out at least once before pre-booking any hotel. Steve's turning that collective voice - the urge to be involved in the world of online travel, to make your personal globetrotting experience heard - towards 5 voting buttons for 5 well-known organisations that help keep the world the way we love it.

It's a difficult choice (see below), but one softened by the fact that all will benefit to some extent. Head here to cast your vote.

The 5 chosen organisations to vote for are;
- Conservation International: Ecotourism
- Medecins Sans Frontieres: Emergency relief
- National Geographic: Exploring and sustaining authentic places
- The Nature Conservancy: Environmental protection
- Save The Children: Aiding children around the world

If you're not already a Trip Advisor member, you'll need to register in order to vote. So, yep, you'll be added to their mailing list. But I guess that's not too much to ask if something good comes from it all, is it?