World Travel Market 2008 - first thoughts from the fair extraordinaire

If you have never visited World Travel Market before or are completely and utterly new to the internal workings of the travel industry, don't worry. Once I've unpacked, re-grouped and deciphered my notes, I'll be sharing a full run down of what this beast WTM actually is and what it means to the thousands of travel industry delegates who travelled to London's Excel from all corners of the world.

Notes from the press conferences and seminars will also follow.

So.....this feels as good a time as any to put my Sandwagon thoughts and opinions into context. I love to travel but I'm no epic adventurer. Rather than pack up my life and hit the road at 18, I studied and spent - as so many students do - a summer of inter-railing abandon in Western Europe. That experience of the infinite glee that independent travel gives a person of any age made me commit to a life in the travel industry. I'd never be rich. I couldn't face being a lawyer, a banker, another graduate management scheme wanna be. After travelling for just one month, making money seemed so soulless in comparison to sharing the joy of travel and enabling ordinary folk like me to travel, any damn which way they chose and could afford.

So I worked as a Specialist Sales Consultant for a long haul tailor made travel company (nope, not the student-centric one), before working as a travel agent for a small specialist business. Next, I fulfilled my dream of combining my love of travel love and increasing expertise with my love of words, confirmed by an English Degree. I became a Creative Copywriter, then an Editor, then a Managing Editor for one of the top two travel companies in the UK. 50/50 chance of guessing which; they both begin with Th...

I'm telling you this because, firstly, giving context to the voice behind a blog is important. And secondly, I have nothing to fear. I would never slate the travel industry or any of my former employers. The travel industry, just like travel publishing, can be hugely demanding for its employees. (I'm no sniper-type Blogger. I just want to share understanding and the latest news.) Margins are minimal, expectation is maxed but the passion common to each and everybody present at WTM makes working in and for the industry a given. Once your in, you're hooked. Some days it's even (heaven forbid) enjoyable.

World Travel Market is a wonderful coming together of the most passionate people there are. It's a chance to do business, face the big issues that challenge the industry and its consumers, network, buy ex-colleagues a beer and basically share the love.

That done, here are my first objective and editorially sound observations of WTM:

Transport Trouble ruined my well-researched plans for Tuesday. Out of action sections of the Dockland's Light Railway, coupled with lots of pushing and shoving onto London buses took the edge off my first morning's joy.

Press Lounges that were kindly sponsored by the Greek Tourist Board. A free cuppa, a cloakroom with smiley attendants, lots of desk space and mobile phone chargers. All very well received

Informative, Inspiring Press Confereneces and Seminars Press and business delegates alike came away with notes, ideas to pursue and fresh motivation with which to face these troubled times.

Blogcamp organised by the award-winning Travel Rants blog, proved that bloggers can face the real world and speak to a crowd in person, rather than through the internet. I felt a huge sense of pride for all UK bloggers in attendance. About 80 people chatted and debated the ins and outs of this blogging adventure that we're all on. Even some big names in travel sent out their PR and Marketing bods to learn a trick or two. Are the speakers experts? I'm not convinced that there are any best practice blog rules. This is the internet; do as you please, in any way you please. But don't do and be damned.

Simon Calder taking the stand to inspire would-be podcasters, before flying off to Salamanca.

Orissa Discovering more about the Indian state described as Scenic.Serene.Sublime

Opulent Exhibition Stands Kazakhstan, I loved your tented up-top meeting room. Taiwan, I filmed your puppet show for posterity!

World Responsible Tourism Day Debates especially Stephen Sackur giving hoteliers a roasting on behalf of the planet. 'The Great Towel debate' rumbled on and on.

Hard Rain by Mark Edwards A sound and vision portrayal of the ills we do our planet. Did everyone in the audience take a call to action from it? Sandwagon definitely did.

Much, much more to follow over the coming days.

Tell me, which bits of WTM 2008 stood out for you? Read more!

Sandwagon's Latest Travel/Travel Writing Twitterings - NEW on the site

It's worth keeping an eye on my page for the constantly updating Twitterings. Twit Bits from the travel world as my barefeet pad up to them, curiosity-giddy. If you're a Twitterer yourself (and why the hell aren't you, if not?!) follow me and I'll follow you. We've all got a take on travel and I want to hear everyone, not just the big name bloggers (does that constitute a contradiction in terms?) Sandwagon Twitter link Read more!

Today at World Travel Market 2008

The show began at London's Excel yesterday and Sandwagon entered the fray today. Having made it through 1 hour 30 minutes worth of London's best transport action; packed tubes all the way from Kings Cross, confusion at Bank (even though we all knew in advance that the Dockland's Light Railway wasn't running from there, due to engineering work)and, once we arrived at Canning Town, the longest bus queue I've ever had the pleasure of jostling through, the wonders of the world, via the wonders of the travel industry were final spread out before me.

It's 15.38 and so far I haven't even stepped onto the exhibition level! I've attended a press conference held by PATWA, learnt how to create Podcast and discovered that Lonely Planet are launching a NEW open development platform for the guide book world.

Headlines from WTM will be reported via my Twitter feed for the rest of the day. And here is the rest of it. Read more!

A new Cultural Venue for a Midland's city - Curve, Leicester, UK

Leicester's eagerly anticipated performance venue, threw open its doors yesterday to give locals a sneak preview behind its signature curved glass facade.

Pensioners and parents with young children alike braved a cold, grey November Saturday afternoon to inspect the £65-million Curve venue that replaces the much-loved Haymarket Theatre.

Supporting Curve’s theatre-for-all-ethos, the day’s events were completely free and 25 people at a time took turns to tour behind the scenes of architect Rafael Viñoly’s state-of the-art venue. Those waiting patiently in queues that stretched along the curved glass-panelled window were entertained by a steel band and stilt-walking courtesans. Purple branded balloons and paper flags were also handed out to create the ‘family gala’ atmosphere that organisers had hoped for.

Groups were led through the Studio Theatre and then headed up to an airy mezzanine level that one middle-aged Leicester man described as feeling just like a modern football stadium. The mezzanine overlooks Orton Square, which was inaugurated earlier that day. Next, young and old threaded a path along backstage corridors, not yet full-fitted and decorated, below stage and into the orchestra pit. A full stage-sized rehearsal room and a two-storey high dance studio later, and each tour grouped came to the main auditorium to sit down in brand-new seats for a question and answer session.

Fireworks closed the day, before visitors ebbed away from what is the centre-piece of Leicester’s new Cultural Quarter in the Rutland Street area of the city. A local dance teacher commented that, “the facilities are amazing, but I hope that studio hire rates aren’t too expensive for dance schools to afford.” Others craned their necks to look up again at the great glass wall before heading into the city centre. Curve’s first show, Lift off, opens on 11th November. Read more!

Worldwide Weddings - Globetrotting Brides wanted

Visit Written Road for details of how to share your knowledge of weddings around the world. Be honest girls, don't we all commit to memory every whitewashed, sun-drenched church by the sea or on a tranquil lake that we come across? Or is that just me..?

Just for future reference.... this is St Mary's Church, Lake Bled
Pic © Thomson Lakes

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Too spooked to stay in the hotel that inspired Steven King's The Shining?

Wheeeere's Johnny? At The Fairmont Algonquin, New Brunswick, Canada.

If you like your bed to go bump in the night and prefer to get your exercise ghostbusting around hotel libraries, this press release from Fairmont Hotels & Resorts might be of interest. Click here for “Spooktacular” Tales and Travel Getaways to Celebrate Halloween. Read more!

World Travel Market - did 2007's Travel Trends Come True?

Predicting travel trends must be a fun occupation. So, Lord of the Rings is being filmed in New Zealand...that's definitely going to encourage visitors to by-pass Oz or push the boat out on a Downunder twin-centre holiday.

Or, now that everyone is a budding Jamie Oliver in the kitchen, surely we'll all want to take as authentic a cookery class as possible; demand for pizza masterclasses in Naples and curry courses in Kerala must be through the roof?

2007 was going to be the year that pets would see more of the world and Halal tourism would really take off. This press release, introducing a session on travel trends that's taking place at the forthcoming World Travel Market, makes really interesting reading. Click here to see if travel predictions made in 2007 have been lived out in the year's travelling antics. Read more!

About SandWagon

In June 2007, SandWagon set off on its bumpy journey with this as its Mission Statement.

Rather than taking the predictable bandwagon route, SandWagon is committed to providing as wide a spectrum of travel news, reviews and inspiration as possible. It won't downgrade readers' worldwide exploration to a list of names to tally up and brandish competitively, nor will it won't plod with the crowds to just the must-see places.

I accept that travel trends exist and from time to time they'll influence the articles you find here, but the SandWagon’s route around the world is fundamentally laissez-faire. There's no fixed plan and SandWagon's travel articles aren’t tethered to market forces, fads, fashions or the locations of the latest Hollywood blockbuster.

I'm committed to writing from the the back of the SandWagon - barefoot and free of preconception, curiosity-giddy with the wind in my hair and my eyes fixed on the horizon - and I hope that you'll come along for the journey.

Subjects covered
Subject matter on SandWagon is diverse and the possibilities for posts is intentionally open ended. We do like to cover emerging destinations; responsible tourism; the natural world; travel literature; travel publishing; guidebooks; news and reviews; resources for travellers and travel writers.

Contribute
SandWagon is keen to hear from contributors across the globe who want to help us push the travel bandwagon into the nearest ditch.
Contact me at sandwagon@googlemail.com
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Written Road - my latest post goes live

Having worked in the travel industry since the year 2000, and now having become a blogging addict, a certain event in California was certain to grab my attention. Read more about the travel industry Bloggers' Summit at Written Road Read more!

Class not crass – Australia's 'where the bloody hell are you?' binned for Baz

Sandwagon bids farewell to Australia's, 'So where the bloody hell are you?,' tourism campaign, which was at best arrogant and at worst considered offensive. And it's fair to say that whilst it succeeded in getting potential visitors' attention, it didn't really lay claims to their hearts.



So, the Aussie's have called upon their talented son Baz Luhrman to deliver some epically themed adverts befitting his epic homeland. The ads and the entire tourism campaign feature themes and straplines, all with undeniably awe-inspiring backdrops, that have been crafted to stoke the 'finding yourself' fire that demands regular rekindling in the souls of travel addicts...

Admittedly 'Come walkabout' does make me think of sticky floors and cheap beer, in those green and yellow Aussie-styled bars that are scattered across the UK. But only for a few seconds... until the advert's string music kicks in and the camera pans out on a dreamy, romantic scene. Take the billabong ad above; its far too familiar human theme, set in the country's Kimberley region, really did make me shiver. It reminded me of past travels that gave me the chance to find myself again. And it set me dreaming of trips to come; before I let life and relationships degrade into a blur of deadlines and working and doing and ticking off to-dos.

Yep, I'm probably being a little too soft about the ads, but aren't all travellers perpetually on the hunt for the next destinationally-inspired chill along their spine that makes them feel alive?

Australia may well be on the Sandwagon travel agenda for early next year!

The ads air in the UK tonight and are tied in with Baz Luhrman's new movie Australia, starring Nicole Kidman. Read more!